Although people may wear masks during pandemic, misinformation and confusion about masks flow in the general public. Masks can protect people from the spread of germs, and many other situations such as allergies and environments with large accessibility. These misconceptions and improper behaviors may threaten public health, and drive the community into risks. This campaign aims to offer information and resources on wearing masks as general practice through clear, simple communication and humorous illustrations. These tiny characters serve as reminders for you to stay safe and stay informed of face covering.
Illustration of alternative choices of mask wearing
Illustration of fun ways to wear your mask
This campaign will mainly run on LED screens at bus stations and billboards. The contents include scientific facts about masks, methods of interacting while wearing masks, and properly wearing masks. Instead of texts, all these contents will be made into short animations played on devices. The text content will be distributed on Instagram as posts.
Environmental Assets
Mask stations are placed in areas that require face covering. The characters are printed on masks and made into stickers as a reminder sign.
Personal Item
The characters and comic strips are printed on tote bags, additionally embodied on the baseball hat.
Animations
The short animations of how to interact with masks are played on the screens of bus stations.
